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SEO is more than just keywords - social media, local place pages, content, people, data

SEO is more than just keywords

Yes, it's essential to effectively target your keywords in your page titles, headlines, URLs, etc. But SEO is about more than just keywords nowadays. Its about 4 key things: people, local, social and data.

View: SEO is more than just keywords

Why should YOUR business have a Google+ page? How to setup a Google+ page.

Why and how on Google+ pages for your business

Google+ Pages (like Facebook Pages) let businesses and brands promote conversations related to products and services. Let's look at why you need a Google+ page.

View: Why and how on Google+ pages for your business

Interlinking your websites to enhance your Google rank

Interlinking your websites to enhance your Google page rank

Why can’t I just buy 100 domains and link them back to my website with amazing anchor text and then conquer the world? These videos have some helpful hints on when it is appropriate to link to domains and when it’s not such a great idea.

View: Interlinking your websites to enhance your Google page rank

How do customers find your website?

How do customers find your website?

Many people assume that once a website goes live, the web work is finished. BUT... if nobody knows your website exists, it will NOT bring in new business.

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Google vs yellow pages advertising

Google vs Yellow Pages

Should you advertise in the Yellow Pages? Obviously the Yellow Pages will try to demonstrate their effectiveness. However their 2011 TV ad campaign shows they are more focused on building cheap websites (so that could be the answer right there). But what does the average Aussie actually use?

View: Google vs Yellow Pages

Keywords - how, why, what and where

Defining your keyword strategy

Without a keyword strategy, your website will get lost in the search results. The foundation of your strategy is a list of prioritized keywords, organized in themes corresponding to the needs of your target markets.

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Duplicate content and your Google rank

Duplicate content and your Google rank

Duplicate content can lead to problems with your page rank on Google.

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Tips for improving your Google rank

Tips for improving your Google rank

Search engine optimization and marketing boosts your organic search listing on Google (your placement in the search listings). This is essential for your website success.

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Setup a Google Adwords campaign

Setup a Google Adwords campaign

Managed correctly Pay Per Click (PPC) advertising, such as Google Adwords, is one of the most affordable ways of directing traffic to your website. Lets look at how to use it effectively so it doesn't blow your budget.

View: Setup a Google Adwords campaign

Website launch press release

Website launch press release and infographic

An eye catching infographic and well written press release will lure the attention of journalists and bloggers for the launch of your website, a new product, an award, company merger etc.

View: Website launch press release and infographic

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