Branding tips

6 principles of design, Adelaide, Gold Coast - graphic designer, web design

6 principles of design

What does the 6 stand for in j6 design? Answer: the 6 fundamental principles of design which are: balance, proximity, alignment, repetition, contrast and space. Lets look at what each does.

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Designing your logo is a two-way process, how to get the best logo - Adelaide / Gold Cost

Logo design is a 2 way process

The logo design process is complex. It's rare that any designer instantly delivers a first draft that you'll love. It's more common that the drafts need to be refined based on your feedback... and then you'll LOVE it.

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Who is your target audience?

Who is your target audience?

Don't fall into the trap of answering - EVERYONE - because it will NOT ensure you have the best possible website. You MUST clearly define your website audience.

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How to choose the right colour?

How to choose the right colour?

Make sure you are sending your audience the right message by using the right colours for your logo, company branding, brochure or website.

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Choose the right font

Choose the right font

The font you select will set a tone on your logo, brochure or website. It should assist the user to read. So what factors should you keep in mind when selecting a font?

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What is RGB, CMYK and PMS colour?

What is RGB, CMYK and PMS colour?

What is the difference between the RGB, CMYK, PMS, Pantone, Spot and Process colour. Our colour guide will help explain which colour to use for what.

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5 tips for effective branding

5 tips for effective branding

Without discipline, your plan to take over the world will quickly succumb to inconsistency and confusion. Here are some tough love branding tips to get you started.

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Taglines - why do you need one?

Taglines - why do you need one?

A tagline is brand statement. A good tagline is the single-most powerful, condensed, compact expression for your brand. BUT many taglines are actually detrimental to the brand.

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